Trouble Seeing this Email? Try viewing it in a web browser.

www.ptscinti.com (513) 232–7700

THE IT INSIDER...
Insider Tips To Make Your Business Run Faster, Easier and More Profitably

April 2015

In This Issue...


JR Hazenfield

"As a business owner, you don't have time to waste on technical and operational issues. That's where we shine! Call us and put an end to your IT problems finally and forever!"

– JR Hazenfield, Professional Telecommunications Services, Inc.

Mobile Devices: The NEW Train Robberies

With nothing more than some rope, a few guns and a lot of gumption, Jesse James committed the first train robbery in 1873. Although he and his gang were hoping for a windfall of gold bullion, they only made off with a meager $2,000. After that, thousands of train robberies occurred and became common because trains were easy, slow-moving targets full of valuables traveling through unpopulated areas (the most common targets were trains carrying payroll shipments).

Crime has evolved in leaps and bounds since then, but one thing hasn't changed: there are a growing number of people in the world who have the motivation and the means to rob you blind. The only difference is that instead of getting a gun and holding up a bank or a train full of people, they're getting smarter and more sophisticated, using software, tools and malware to rob MILLIONS of people, simultaneously, while sitting at home at their PC. They are cropping up in droves in China, Brazil and Russia as the Internet and low-cost online tools and software become available. Worst of all? Businesses are giving these criminals MULTIPLE points of easy entry through unprotected, unmonitored mobile devices.

Every two seconds someone becomes a victim of cyber-fraud in the US. Over 82,000 NEW malware threats are being released every single DAY – and small businesses are cybercriminals' hottest target because of the low-end or nonexistent security controls they have in place. Combine that with the fact that more companies are allowing employees to access and store confidential data on their mobile devices AND the increasing litigation around data privacy, and you've got a perfect litigious storm that EVERY business must address if it is allowing employees to access and store company data on mobile devices.

That's why it's critical to have a Mobile Device Management system (MDM) in place. One breach of your company's information due to a lost laptop or Trojan introduced via a cell phone can cause a nightmare of reputational damage, litigation and lost clients, not to mention the loss of your hard-earned cash.

To help our readers understand what they need to do to protect their business, we've put together a free report, "7 Critical Security Measures Every Business Must Put In Place With Mobile Computing."

Instantly Download a Copy Now!


Focus On These 5 Words To Improve Your Sales

Awesome photos, catchy videos and fancy graphics are helpful, but the most important thing where sales are concerned is the words you use.

Why? Words build relationships. People buy from people.

Words can also guide your approach to sales, because attitudes are often based on words.

Here are some words that will definitely improve your sales:

Benefits. Some salespeople try to impress you with specifications and features, and in the process just make you feel stupid. Others work to understand your needs and solve your problems. Guess which type is more successful?

Customers only care about specifications and features in relation to how those qualities meet their needs. Start with benefits, help the customer feel their needs will be met... and then dip into specs if they seem interested.

Value. It's hard to compete on price alone. The key is to focus on value and not just on price. Create a suite of services. Create volume discounts based on economies of scale. Bundle related products or services or offer faster delivery schedules.

Shift your focus onto how the customer can get more, not how they can pay less.

Show . "Learn" implies the customer has to do some homework. "Show" means you will help. Customers buy from people who help them.

Emotion . While we like to think we're rational when we make purchase decisions, if that were the case Gucci, Coach and Porsche would be out of business.

It's impossible to rationally justify the purchase of many items. We may want them, but we don't need them. Every purchase satisfies an emotional need. Never lose sight of how potential customers want to feel.

You . You need revenue. You need to make a sale. Maybe you desperately need to make a sale.

The customer doesn't care, nor should they. Declining revenues, high targets or increasing internal demands are not the customer's problem, but it's easy for those factors to creep into how you approach a sale.

While you may desperately need to make a sale, only the customer can choose to buy — so always make the process all about the customer.


Free Report Download: If You Are Considering Cloud Computing For Your Company, DON'T, Until You Read This...

FREE Report

If you are considering cloud computing or Office 365 to save money and simplify IT, it is extremely important that you get and read this special report, "5 Critical Facts Every Business Owner Must Know Before Moving Their Network To The Cloud."

This report discusses in simple, non-technical terms the pros and cons of cloud computing, data security, how to choose a cloud provider, as well as three little-known facts that most IT consultants don't know or won't tell you about cloud computing that could end up causing you MORE problems and costing you more money than you anticipated.

Even if you aren't ready to move to the cloud yet, this report will give you the right information and questions to ask when the time comes.

Get Your FREE Copy Today!


Empowering the
Smart Enterprise

Smart enterprises must be powered by smart solutions. The SV9000 Series Smart Enterprise and SMB Solutions leverage technologies which optimize business practices, drive workforce engagement, and create a competitive advantage - resulting in your business being more efficient, flexible, and productive. These powerful communications solutions are designed to fit your business's unique needs and provide you with high-efficiency, easy-to-deploy technology that you require.

Smart Communications for Small and Medium Businesses

Univerge

The UNIVERGE SV9300 Communications Server is a robust, feature-rich, Unified Communications enabled system that is ideal for small and medium-sized businesses. The server is designed to help solve today's communications challenges and is built with your migration path in mind, so you can scale your
communications as your business grows.

The SV9300 is:

  • Proprietary server with stackable chassis architecture
  • Distinct, scalable, IP Unified Communication enabled solution
  • Highly reliable.

The SV9300 has:

  • Simplified user licensing structure
  • Comprehensive suite of Unified Communications and Contact Center solutions
  • Broad range of mobility applications and devices
  • Vertical market-specific solution integrations
  • Wide-range of end-points
  • Single point configuration and management
  • Multi-Line SIP Client, Multi-Carrier Support

The SV9300 does:

  • Comply with all regulatory standards
  • Deliver on NEC's green initiatives
  • Safeguard your investment

Security Watch: Using Social Media While On Vacation

With summer vacation season right around the corner, here are some social media tips to keep you safe.

Like many things in life, it's important to "know thy enemy." And here's the scary truth: 80% of thieves are using social media sites like Facebook, Twitter and Foursquare. So here's what can you do to keep yourself safe:

1. As tempting as it might be to make your friends jealous by "checking in" at your deluxe resort in the Caribbean, resist the temptation. If you're in the Caribbean, no one is at home. And criminals know that. They are then free to destroy your home and steal anything valuable. What a way to ruin a vacation!

2. Resist the urge to post pictures too. If you're relaxing in your hammock, on the beach, with your umbrella drink, your valuables at home now have a bull's-eye on them.

3. Review your privacy settings. Make sure your Facebook posts are set to private. Twitter

and Instagram accounts are set to 'public' by default. Change these to private too, at least while you're on vacation.

4. As shocking as this might sound, you could simply unplug yourself for your entire vacation. After a day or two, you might even enjoy not having your phone in your hand every waking hour.

Follow these tips, and let your summer vacation be relaxing!

vacation

no bcc